Benetton + Micro Lending

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Great project spotted over @ PSFK >

The United Colors of Benetton has teamed up with Senegalese singer Youssou N’Dour for a global campaign in support of Birima, a micro-credit program in Senegal that was founded by the singer. Similar to other micro-finance organizations like Kiva, Birima offers zero interest loans to Senegalese entrepreneurs to get their projects off ground. Additionally, borrowers also receive assistance from Birima advisors on their project and collectively develop a business plan with them.

I love seeing projects like this that make an impact!

Read the entire post here. 

March 14, 2008 | Filed Under Awareness, Campaigns, Collaboration, Non-profit, People

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