Your Marketing is to “Grown Up”

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“For the first time in history, the graffiti on the wall has more power than the official version coming from an organization (even yours)”

-Seth Godin

Blogs, YouTube, etc. is THE WALL.

Embrace + help Enable conversations among your fans.

Don’t take your marketing so seriously.

Stop acting so “Grown Up”

Have some FUN.

April 22, 2008 | Filed Under Uncategorized

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Now Serving: Meatball Sundae

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The latest book by Seth Godin “Meatball Sundae > Is your Marketing out of Sync” is by far one of the best books on New Marketing I have read. ( i got it right when it came out,.. but have been keeping it all to myself ; ) Here is one of my favorite excerpts that I like to share with people when trying to explain why blogging (for *most* businesses) is so important.

Understanding Blogs:

Let me be superclear here: A post on a blog anywhere in the world could very well rank higher in a Google search than information on that same topic on your company’s web-site. Which means your point of view disappears, and the point of view of some blogger comes across instead.

So while you’re busy polishing your fancy new web-site with all the perfect copy telling the world who you are. (very command & control of you) People are out there having conversations about you, your brand, your service, their experiences, etc. Do you know who/where they are? Can you hear them,..? What are they saying about you? +/- I bet you’d like to know.

Be open, accessible, have conversations with them. You’ll probably learn something about your business that you didn’t even know.

To read more excerpts from Meatball Sundae > go here.

To buy the book > go here.

April 14, 2008 | Filed Under Books, People

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