Buying In > by Rob Walker

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I was lucky enough to receive an advanced copy of Rob Walkers’ new book > Buying In: The Secret Dialogue Between What We Buy and Who We Are < I’ve been reading it for about the past two weeks and just finished it a few days ago. All in all,.. I really enjoyed the book,… I especially liked learning about Murketing >

Murketing, a driving theme of Buying In, is derived from the words murky and marketing. The term refers to the blurring of the line that used to separate commercial persuasion and everyday life.

Funny thing is as I was reading the book I was experiencing Murketing first hand. First @ Movement (Detroit’s Electronic Music Festival) here in Detroit. The Red Bull Music Academy had their own stage set up Read more

TOMS @ Tribeca Film Festival

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TOMS shoes made it’s way into the Tribeca Film Festival a couple of weeks ago with their documentary entitled For Tomorrow. Blake Mycoskie (founder) brought along a camera (& director Ken Kokin) for their first Shoe Drop in Argentina.

“…It was such an amazing week that we felt inspired to create a film and share it.  The film came out better than we could have ever imagined, and we were thrilled and humbled to be accepted at one of the top film festivals in the world.

The best part of this is that so many new people will learn about TOMS and our One for One giving philosophy.  This is going to put shoes on a lot of kids feet!

In keeping with the One for One model, TOMS will donate a pair of shoes to a child in need for every copy of the film sold.  You can pre-order your copy HERE.

Also go check out Blake’s blog.

Social Media Panel @ PSFK NY ‘08

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I unfortunately couldn’t make it out to NY for the PSFK conference in March. The good news is that they just posted video of the panel on Social Media (the one I wanted to check out the most). In a ‘new guns’ versus ‘marketing gurus’ debate, Josh Spear (Undercurrent) & Noah Brier (Likemind) join Marc Schiller (Electic artists) & Steve Rubel (Edelman) to debate how social media will change in 2008 and how companies can leverage this digital phenomenon in the most rewarding way. The panel is moderated by Noelle Weaver (SS+K).


Watch Josh put Steve on the spot about the whole Wal-Mart/Fake blog fiasco. Pretty classic.

Via > PSFK TV

The Rise of the Rest

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Spotted over @ PSFK >

Marketplace broadcast that looks at the subject of economic stability and the impact of the fast rising economies of developing countries. In the broadcast, Fareed Zakaria, editor of Newsweek International, says the growth of developing economies is a major factor in our current economic crisis.

Oil prices are high not because producers are choking off supply, but because consumers — in the United States, Europe, China, India — are increasing demand.

Expensive oil is one facet of the signature trend of our age — global growth. Last year 124 countries around the world grew at over 4 percent. This year, despite the American slowdown, growth in most of those countries remains robust. While we debate the current financial panic and impending recession, our future is not likely to be shaped by crisis and collapse. The real problems we will face will be the consequence of what I call the “rise of the rest” — the rest of the world that is.

Look around, it’s not just oil that is soaring. Almost every commodity is at a 200-year high. Wheat and rice prices have doubled and then kept on rising over the last two years. In some cases, demand is so high that we’re actually running out of stuff. Helium, the gas used in balloons and MRI machines is in short supply globally. And it is the second-most abundant element in the universe.

The problems of growth are, of course, high quality problems. But on this scale they are problems we have never really experienced before. We know how to handle a recession. But how do we handle the rise of the rest? That will be the real challenge of the next decade, long after this recession has turned to recovery.

Looks like spreading the American Dream around the world is starting to cost us $$$. Welcome to the Global Economy.

Via > PSFK 

Reverse Graffiti

This has been around for awhile now,.. but still worth sharing.

Reverse Graffiti >

“…I’m cleaning,.. and cleaning is not a graffiti. It’s not a crime. Polluting is a crime….”

Via > ALR Design

Ghostly Swim

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Ann Arbors Ghostly International spotted over @ Coolhunting>

Article via Coolhunting >

For years, Ghostly International, the indie juggernaut of Avant-Pop music, has been redefining the record industry with innovative collaborations and a brand awareness that puts most labels to shame. On 21 April, the fruits of their latest collaborative efforts paid off in the release of “Ghostly Swim“, a 19-song compilation made exclusively for Adult Swim and available for free download.

Read interview with CEO and Founder of Ghostly International Same Valenti.

Logan Real x Converse

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Logan e-mailed me this morning with yet another one of his latest custom designed creations. All I can say is FRESSSHHHH!  Check out Logans collection of custom designed shoes/accessories, etc. here.

PS - Attention Converse… Sign Logan ASAP!