“…I’m cleaning,.. and cleaning is not a graffiti. It’s not a crime. Polluting is a crime….”

Via > ALR Design

ECHOage = Best B-day Present

Another brilliant idea spotted over @ SpringWise >

ECHOage is a company started by two mothers who wanted to put an end to wasteful birthday parties (mediocre gifts, wrapping paper, etc.) Traditionally everyone comes over and brings your child a cheap toy that he/she will most likely play with for a day and then toss. ECHOage puts a brilliant stop to the *wasteful* b-day party. See how it works after the jump >

Read more

Benetton + Micro Lending

 
Great project spotted over @ PSFK >

The United Colors of Benetton has teamed up with Senegalese singer Youssou N’Dour for a global campaign in support of Birima, a micro-credit program in Senegal that was founded by the singer. Similar to other micro-finance organizations like Kiva, Birima offers zero interest loans to Senegalese entrepreneurs to get their projects off ground. Additionally, borrowers also receive assistance from Birima advisors on their project and collectively develop a business plan with them.

I love seeing projects like this that make an impact!

Read the entire post here. 

Beware of Packaging

What happens when a product that is NOT good for you,.. is packaged nicely?… Does it make it a little better?.. That’s what this ad for FAD (Foundation Against Drug Addiction, Spain) is trying to bring into question. When you’re exposed to something on a regular basis, does it eventually become more acceptable and mainstream?

This ad for cocaine (as well as the others for hash, ecstasy and marijuana) are obviously NOT good for you. But when you put the cocaine in a perfume bottle,.. it looks like it could be in any fashion/style magazine out there. Can you think of some everyday products (water, tobacco, cola) that are packaged nicely,.. but NOT good for you or the environment?….

Via > Osocio

TAP Project 2008

The TAP Project is a remarkably simple way to raise money and awareness for the Worlds Water Crisis.

Beginning Sunday, March 16 through Saturday, March 22, restaurants will invite their customers to donate a minimum of $1 for the tap water they would normally get for free. For every dollar raised, one child will have clean drinking water for 40 days. Or 40 children for one day.

Read more

Feed the Homeless

Best outdoor advertisement I have seen in awhile > > >

“I know you think I’m going to buy booze or drugs with your spare change so please donate money to magicmoments.org.au so they can help me. Thank you.”

Advertiser:
Magic Moments Foundation of Australia
Agency:
CumminsNitro Brisbane, Australia

Via > Osocio

(RED) Auction = $42.6million

There was a lot of LOVE in the air yesterday, especially for the (RED) auction. How much LOVE?…

An auction at Sotheby’s organized by rocker-activist Bono and artist Damien Hirst raised $42.6 million Thursday night to fight AIDS in Africa.

In kicking off the Valentine’s Day sale, to which over 60 top contemporary artists donated museum-quality work, Bono led the crowd in a sing-along of the Beatles’ “All You Need Is Love.”

Bono said he was pleased by the results of the auction, which far exceeded the expected proceeds of $28 million and pushed his charity’s total take to the $100 million mark.

“It is a historic night for artists, an extraordinary night in New York City. I am very moved.”

LOVE was definitely in the air and in some Wallets!

Check out some of the pieces that were auctioned off after the jump >

Via > Forbes

Read more

Buy one house, give one free

{photo: Springwise}

Here’s how it usually works. A builder builds a bunch of homes,.. spends a ton of money on TV, billboard, newspapers, magazines, etc. BORING.

That is until LJ Urban stepped in with some innovation and new ideas. A new project by California eco-urban design firm LJ Urban aims to make giving more concrete—quite literally—by matching its sales of eco-urban homes domestically with funds to build homes in the impoverished African nation of Burkina Faso. LJ Urban calls it Real Estate Development 2.0!

For every 100,000 visitors between now and July 1st, LJ Urban will fund the complete training of a local Burkina Faso mason to build houses for families that need them. Funding up to 20 masons (for now).

The Good project was inspired by Toms Shoes, a project that donates a pair of shoes for every one it sells.

Learn more @ Do some GOOD now

Via > Springwise

Next Page »