Tim Brown: The powerful link between creativity + play

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Another great video from TED! 

At the 2008 Serious Play conference, designer Tim Brown talks 28 minutes about the powerful relationship between creative thinking and play.
Tim Brown, President and CEO of the multidisciplinary design firm IDEO, tells how we can learn the most from our shortest creators. Kids can inform our outlook on creativity by looking at exploration, building and role playing, as he explained, “forgetting the adult behaviors that are getting in the way our ideas.”

Watch it HERE.

Source > Osocio

Project 10 to the 100

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Google is setting out to change the world again,.. this time with your ideas >

If you have an idea that you believe would help somebody, we want to hear about it. We’re looking for ideas that help as many people as possible, in any way, and we’re committing the funding ($10million) to launch these projects.

The deadline for idea entries is October 20th, 2008. The rules of the contest are few.  However, Google asks that you put your idea into one of the eight categories  and consider the evaluation criteria set forth. Watch the video below + get all the details and info over @ Project 10 to the 100

Good luck!

The Power of Green Housing

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At the last months (likemind) Detroit,.. I invited Leslie C Horn, CEO and co-founder of The Power of Green HousingTM out to tell to us about her 17 unit Container/Condo project being built in Detroit this fall, as well as what we can expect to see in the future.

First off who are you and what do you do?

Leslie Horn, CEO & President and Patric Horn, COO & Project Manager of The Power of Green HousingSM … we are a brother and sister team. Leslie lives in Detroit full time and brother Patric resides in San Diego commuting to Detroit approximately 2 weeks a month. We have rehabbed over 20 houses in the city of Detroit over last 2 year. The Power of Green HousingSM is dedicated to building affordable houses with a savings of 60% energy costs to the end user. We are currently developing Exceptional Green Living on Rosa Parks, a 17 unit condo complex consisting of 1, 2 & 3 bedroom units near Wayne State University and able to build for less than $100/sq foot. After this “prototype” we will take our building into a warehouse and manufacture this type of building lowering our costs by an additional 20-25%.

In addition to the two of us, we continue to build our team of architects, builders, media and marketing professionals, attorneys and associates to promote and propel this company in becoming the leader in green, sustainable and energy efficient housing.

Continue to —- >

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Lung Ashtray

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Spotted @ Osocio >

Saatchi & Saatchi London made this for Quit, the stop smoking charity. It shows a set of lungs, transparent in the middle so you can see all the discarded cigarette ends inside the bin.

Great visual to get you thinking about how nasty smoking is for your lungs & health in general.

Reverse Graffiti

This has been around for awhile now,.. but still worth sharing.

Reverse Graffiti >

“…I’m cleaning,.. and cleaning is not a graffiti. It’s not a crime. Polluting is a crime….”

Via > ALR Design

ECHOage = Best B-day Present

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Another brilliant idea spotted over @ SpringWise >

ECHOage is a company started by two mothers who wanted to put an end to wasteful birthday parties (mediocre gifts, wrapping paper, etc.) Traditionally everyone comes over and brings your child a cheap toy that he/she will most likely play with for a day and then toss. ECHOage puts a brilliant stop to the *wasteful* b-day party. See how it works after the jump >

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Benetton + Micro Lending

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Great project spotted over @ PSFK >

The United Colors of Benetton has teamed up with Senegalese singer Youssou N’Dour for a global campaign in support of Birima, a micro-credit program in Senegal that was founded by the singer. Similar to other micro-finance organizations like Kiva, Birima offers zero interest loans to Senegalese entrepreneurs to get their projects off ground. Additionally, borrowers also receive assistance from Birima advisors on their project and collectively develop a business plan with them.

I love seeing projects like this that make an impact!

Read the entire post here. 

Beware of Packaging

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What happens when a product that is NOT good for you,.. is packaged nicely?… Does it make it a little better?.. That’s what this ad for FAD (Foundation Against Drug Addiction, Spain) is trying to bring into question. When you’re exposed to something on a regular basis, does it eventually become more acceptable and mainstream?

This ad for cocaine (as well as the others for hash, ecstasy and marijuana) are obviously NOT good for you. But when you put the cocaine in a perfume bottle,.. it looks like it could be in any fashion/style magazine out there. Can you think of some everyday products (water, tobacco, cola) that are packaged nicely,.. but NOT good for you or the environment?….

Via > Osocio

TAP Project 2008

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The TAP Project is a remarkably simple way to raise money and awareness for the Worlds Water Crisis.

Beginning Sunday, March 16 through Saturday, March 22, restaurants will invite their customers to donate a minimum of $1 for the tap water they would normally get for free. For every dollar raised, one child will have clean drinking water for 40 days. Or 40 children for one day.

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Feed the Homeless

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Best outdoor advertisement I have seen in awhile > > >

“I know you think I’m going to buy booze or drugs with your spare change so please donate money to magicmoments.org.au so they can help me. Thank you.”

Advertiser:
Magic Moments Foundation of Australia
Agency:
CumminsNitro Brisbane, Australia

Via > Osocio

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