The Power of Green Housing

At the last months (likemind) Detroit,.. I invited Leslie C Horn, CEO and co-founder of The Power of Green HousingTM out to tell to us about her 17 unit Container/Condo project being built in Detroit this fall, as well as what we can expect to see in the future.

First off who are you and what do you do?

Leslie Horn, CEO & President and Patric Horn, COO & Project Manager of The Power of Green HousingSM … we are a brother and sister team. Leslie lives in Detroit full time and brother Patric resides in San Diego commuting to Detroit approximately 2 weeks a month. We have rehabbed over 20 houses in the city of Detroit over last 2 year. The Power of Green HousingSM is dedicated to building affordable houses with a savings of 60% energy costs to the end user. We are currently developing Exceptional Green Living on Rosa Parks, a 17 unit condo complex consisting of 1, 2 & 3 bedroom units near Wayne State University and able to build for less than $100/sq foot. After this “prototype” we will take our building into a warehouse and manufacture this type of building lowering our costs by an additional 20-25%.

In addition to the two of us, we continue to build our team of architects, builders, media and marketing professionals, attorneys and associates to promote and propel this company in becoming the leader in green, sustainable and energy efficient housing.

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PSFK Conference: San Francisco

Did you miss the PSFK Conference in SanFrancisco?? No need to worry. Lauren Isaacson was liveblogging from the entire event. It’s just like sitting next to the smartest person in class and copying all their notes ; ) Check out all the inspiration + trends + creative ideas HERE. Thanks Lauren!

kanYe West x Absolut World

Absolut Vodka is finally doing some cool marketing again. Check it out as they team up with Kanye West.  This video is great! >

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Also check out the kanYe informercial video HERE.

Via > kanYe

What the F**K is Social Media

Great explanation of Social Media by Marta Kagan (social media evangelist + online marketing pro) If you don’t know or get Social Media,.. after this *hopefully* you will. Watch >

The Art of Nagging > Brooklyn Brothers

Guy Barnett and Stephen Rutterford of Brooklyn Brothers sat down with Behance to talk about their creative enterprise and the different approach they take toward making stuff happen. One of my favorites is their approach on nagging >

Their secret to actually pushing projects forward can be summed up with one word: “nagging.” Guy explains, “we repeat stuff like robots a thousand times…a best practice for us is to use nagging tempered by humor, we sit around a table and feel responsible to each other.” He goes as far to admit, “if you’re annoying, people will do things because they’ll want you to shut up!” How true!

Visit Brooklyn Brothers to check out all the projects they have been involved in. And if you have a sweet tooth,.. grab a piece of their Fat Pig Chocolate.

In the meantime I’m going to nagg and annoy some people i’m trying to get a hold of.

Buying In > by Rob Walker

I was lucky enough to receive an advanced copy of Rob Walkers’ new book > Buying In: The Secret Dialogue Between What We Buy and Who We Are < I’ve been reading it for about the past two weeks and just finished it a few days ago. All in all,.. I really enjoyed the book,… I especially liked learning about Murketing >

Murketing, a driving theme of Buying In, is derived from the words murky and marketing. The term refers to the blurring of the line that used to separate commercial persuasion and everyday life.

Funny thing is as I was reading the book I was experiencing Murketing first hand. First @ Movement (Detroit’s Electronic Music Festival) here in Detroit. The Red Bull Music Academy had their own stage set up Read more

TOMS @ Tribeca Film Festival

 

TOMS shoes made it’s way into the Tribeca Film Festival a couple of weeks ago with their documentary entitled For Tomorrow. Blake Mycoskie (founder) brought along a camera (& director Ken Kokin) for their first Shoe Drop in Argentina.

“…It was such an amazing week that we felt inspired to create a film and share it.  The film came out better than we could have ever imagined, and we were thrilled and humbled to be accepted at one of the top film festivals in the world.

The best part of this is that so many new people will learn about TOMS and our One for One giving philosophy.  This is going to put shoes on a lot of kids feet!

In keeping with the One for One model, TOMS will donate a pair of shoes to a child in need for every copy of the film sold.  You can pre-order your copy HERE.

Also go check out Blake’s blog.

Social Media Panel @ PSFK NY ‘08

I unfortunately couldn’t make it out to NY for the PSFK conference in March. The good news is that they just posted video of the panel on Social Media (the one I wanted to check out the most). In a ‘new guns’ versus ‘marketing gurus’ debate, Josh Spear (Undercurrent) & Noah Brier (Likemind) join Marc Schiller (Electic artists) & Steve Rubel (Edelman) to debate how social media will change in 2008 and how companies can leverage this digital phenomenon in the most rewarding way. The panel is moderated by Noelle Weaver (SS+K).




Watch Josh put Steve on the spot about the whole Wal-Mart/Fake blog fiasco. Pretty classic.

Via > PSFK TV

May 20, 2008 | Filed Under Events, People, Video

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Ghostly Swim

 

Ann Arbors Ghostly International spotted over @ Coolhunting>

Article via Coolhunting >

For years, Ghostly International, the indie juggernaut of Avant-Pop music, has been redefining the record industry with innovative collaborations and a brand awareness that puts most labels to shame. On 21 April, the fruits of their latest collaborative efforts paid off in the release of “Ghostly Swim“, a 19-song compilation made exclusively for Adult Swim and available for free download.

Read interview with CEO and Founder of Ghostly International Same Valenti.

May 19, 2008 | Filed Under Collaboration, Music, People

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Now Serving: Meatball Sundae

The latest book by Seth Godin “Meatball Sundae > Is your Marketing out of Sync” is by far one of the best books on New Marketing I have read. ( i got it right when it came out,.. but have been keeping it all to myself ; ) Here is one of my favorite excerpts that I like to share with people when trying to explain why blogging (for *most* businesses) is so important.

Understanding Blogs:

Let me be superclear here: A post on a blog anywhere in the world could very well rank higher in a Google search than information on that same topic on your company’s web-site. Which means your point of view disappears, and the point of view of some blogger comes across instead.

So while you’re busy polishing your fancy new web-site with all the perfect copy telling the world who you are. (very command & control of you) People are out there having conversations about you, your brand, your service, their experiences, etc. Do you know who/where they are? Can you hear them,..? What are they saying about you? +/- I bet you’d like to know.

Be open, accessible, have conversations with them. You’ll probably learn something about your business that you didn’t even know.

To read more excerpts from Meatball Sundae > go here.

To buy the book > go here.

April 14, 2008 | Filed Under Books, People

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