New Idea Agencies

 

At PSFK Conference NYC, Danielle Sacks (Fast Company) led a thought-provoking discussion about the rise of the “New Idea Agencies” - companies that are thinking outside of the traditional client-agency model and creating their own products, brands, and intellectual property to launch direct to market. The panel, featuring Robbie Vitrano (Trumpet), Carl Johnson (Anomaly), Bart Haney (fuseproject), and Ben Malbon (BBH Labs), explained how their companies’ unique business models evolved and the struggles (and benefits) of agencies becoming their own clients.

Developing IP rather than just messaging is clearly an attractive idea. Why build brands that, ultimately, you have no stake in, when you can create your own products and services, under your own supervision and creative direction instead? Agencies like Anomaly and BBH Zag have created their own brands (Avec Eric and Ila, respectively) and are inventing new ways to partner with (or in some cases supercede) clients to create new, truly collaboratively-built brands.

Great panel + a ton of great information and insight. Watch >

CLEAR is the NEW GREEN

Clear Magazine (based in Royal Oak, MI) has announced the publication of its first tree-less, 100 percent recyclable magazine. Printed on YUPO® synthetic papers, Clear’s latest issue, themed “fame underground,” premiered at December’s Design Miami/Basel festival, where Clear was also a media partner. This environmentally friendly publication is the brainchild of Clear founder and creative director Emin Kadi. [watch video of Emin showcasing “fame underground”]

“Our goal is to provide readers with stunning presentations of the world’s most interesting and creative artists and events. Our new partnership with Yupo allows us to do so in an environmentally responsible, respectful way. Design Miami/Basel is the perfect occasion to share our green accomplishment,” says publisher Emin Kadi.

Clear’s unique, limited edition “green” solution closes the gap on source reduction and recycling. YUPO® is completely waterproof, stain resistant and very durable. YUPO® papers’ light weight allows significant fuel reduction in shipping and a lower overall carbon footprint. Should one wish to dispose of the issue, it may be placed in a recycling bin with any other plastic items, and it will be fully recycled.

It’s great to see such an amazing innovation in the magazine/publishing industry coming from right here in Royal Oak. Congratulations to the Clear Team! Also be sure to check out the newly relaunched ClearMag.com for the latest issue(s), blog, videos, etc.

Tim Brown: The powerful link between creativity + play

 

Another great video from TED! 

At the 2008 Serious Play conference, designer Tim Brown talks 28 minutes about the powerful relationship between creative thinking and play.
Tim Brown, President and CEO of the multidisciplinary design firm IDEO, tells how we can learn the most from our shortest creators. Kids can inform our outlook on creativity by looking at exploration, building and role playing, as he explained, “forgetting the adult behaviors that are getting in the way our ideas.”

Watch it HERE.

Source > Osocio

Tribes - Seth Godin

 

Another Classsic!

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger…. read more.

You can purchase the book here.

Or download the audiobook here for FREE!

Next 5,000 Days on the Internet


Kevin Kelly says that if we told people 5,000 days ago what the web was going to offer they would say it was impossible so now we have to expect the impossible for the next 5,000 days. His suggests that we’re constructing a single, global machine and that our handhelds and computers are just windows to that machine. Everything will be connected to the machine and this machine will be the most perfect machine we will have ever made. Must watch this!

Via -PSFK

For more videos from TED visit > TED

November 10, 2008 | Filed Under People, Video

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The Wall - Get Over It

 

I saw this image over @Kathy Sierra’s blog a few days ago and it stuck with me.  

Overall,.. I think any business, project, etc. worth pursuing will always involve some sort of wall or “obstacle”

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September 9, 2008 | Filed Under Life, People

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The Power of Green Housing

At the last months (likemind) Detroit,.. I invited Leslie C Horn, CEO and co-founder of The Power of Green HousingTM out to tell to us about her 17 unit Container/Condo project being built in Detroit this fall, as well as what we can expect to see in the future.

First off who are you and what do you do?

Leslie Horn, CEO & President and Patric Horn, COO & Project Manager of The Power of Green HousingSM … we are a brother and sister team. Leslie lives in Detroit full time and brother Patric resides in San Diego commuting to Detroit approximately 2 weeks a month. We have rehabbed over 20 houses in the city of Detroit over last 2 year. The Power of Green HousingSM is dedicated to building affordable houses with a savings of 60% energy costs to the end user. We are currently developing Exceptional Green Living on Rosa Parks, a 17 unit condo complex consisting of 1, 2 & 3 bedroom units near Wayne State University and able to build for less than $100/sq foot. After this “prototype” we will take our building into a warehouse and manufacture this type of building lowering our costs by an additional 20-25%.

In addition to the two of us, we continue to build our team of architects, builders, media and marketing professionals, attorneys and associates to promote and propel this company in becoming the leader in green, sustainable and energy efficient housing.

Continue to —- >

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August 25, 2008 | Filed Under Architecture, Awareness, Companies, Design, People, Sustainability

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PSFK Conference: San Francisco

Did you miss the PSFK Conference in SanFrancisco?? No need to worry. Lauren Isaacson was liveblogging from the entire event. It’s just like sitting next to the smartest person in class and copying all their notes ; ) Check out all the inspiration + trends + creative ideas HERE. Thanks Lauren!

July 23, 2008 | Filed Under Events, People

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kanYe West x Absolut World

Absolut Vodka is finally doing some cool marketing again. Check it out as they team up with Kanye West.  This video is great! >

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Also check out the kanYe informercial video HERE.

Via > kanYe

July 15, 2008 | Filed Under People, Video

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What the F**K is Social Media

Great explanation of Social Media by Marta Kagan (social media evangelist + online marketing pro) If you don’t know or get Social Media,.. after this *hopefully* you will. Watch >

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July 8, 2008 | Filed Under People, Social Media

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